Example of a project Ingrid managed at the ThirtyThree Agency
Bring it! Your Originality
When Ingrid worked at ThirtyThree, she helped manage the creation of KFC’s Global Careers site and employer brand for its franchises. This is the case study from her time at the ThirtyThree Agency.
Ingrid and her fellow teammates created the employer brand called ‘The Originals.’ This was about embracing your authentic original self, empowering your future, and joining an organization accepting of people's differences. It wasn't just about chicken but about you. The Originals was rooted in self acceptance, self love and personal empowerment.
This project included:
- A custom website build
- Sizzle video reel
- Photography & Talent selection
- Email, name tag, and job templates
The issue:
KFC wanted to improve their retention and find the right talent. They also wanted make known its employee benefits. They needed a unifying corporate employer brand across all its franchises.
Resolution:
‘The Originals’ brand was adopted across its franchise quick service restaurants. Employee turnover reduced, retention and candidates increased!
KFC Global Career Website:
Click below to enlarge.
KFC careers page designed by ThirtyThree Agency with the help of Ingrid Miller. Page features sections with images of happy employees and content.
KFC careers website page about who we are and features happy smiling employees and team content
KFC career website working here landing page featuring content about job growth opportunities and with image of happy employees working
KFC Employer Brand Sizzle Reel Video:
Make sure to turn your sound on!