Bahia Honda Sporting Club (BHSC) is an exclusive private 16 acre estate in the Florida Keys that provides exclusive hospitality for corporate retreats to high net worth guests for a full service 5 star experience. It includes gourmet cuisine with private chefs, professional fishing guides and boats, live music and entertainment, spa, and adventures around the Keys. It's main customers are C-suite level executives with an interest in advanced sport fishing.
The goal:
BHSC wanted to update their website to better showcase the luxury feel and complimentary services offered for its guests. This site would be a 1 stop shop to spread awareness and reflect its higher price point.
The result:
This Project: an updated website build with multiple landing pages.
The Status: Company needs changed and the project took a different course.
The Design: The Home page welcomed visitors with a short snapshot of all offerings all on 1 scrollable page with links to learn more about each individual offering. This allowed for faster load times and not overloading a new visitor with detailed content. The page tells a brand story of the sensory and visual experience of this tropical oasis. To note: the 'DINE' title featured a video animation of cooking on a fire grill inside the text!
Please see below the initial set of web designs. Home 'Welcome' page on the far left.
Initial web design - home page
Initial web design - dining page detail
